Apple Inc. is moving into the movie business, as the technology giant is looking into bringing feature-length films to theaters before releasing them on its own Apple TV+ streaming service, according to a report in The Wall Street Journal. Apple has tapped Greg Foster, the former head of entertainment at Imax Corp. , as a consultant on its efforts and has made overtures to cinema chains, the WSJ report said. One of Apple’s first theatrical releases, aimed for mid-2020, will be Academy Award-winner Sofia Coppola’s “On the Rocks,” starring Rashida Jones and Bill Murray, the WSJ said. The company’s moves are similar to those of Amazon.com Inc.’s , which started releasing films in 2015. Apple’s stock gained 0.5% in premarket trading. It has rallied 39.4% year to date, while the Dow Jones Industrial Average has gained 15.3%.
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